Front End Dev & Design

Fortuna Nova


The goal of Fortuna Nova was to provide travel tips and advice from local experts — concierges, travel agents, Bed & Breakfast owners, and more.

  • Created complete site design from the ground up.
  • Designed logo and branding.
  • Wrote all HTML & CSS to support custom WordPress theme.
  • Project manager for overall site build.

Correctica


Correctica catches what spell checkers, grammar checkers, and human editors miss. The goal was to get content site owners to pass their content through our extensive set of grammar rules to find common mistakes, like “prostrate cancer” instead of “prostate cancer”, to improve the quality of the web.

  • Created complete site design from the ground up.
  • Designed logo and branding.
  • Wrote all HTML & CSS for front end to support Python back end.
  • Project manager for overall site build.

ExpertVillage


ExpertVillage.com (since purchased by DemandMedia) published a staggering number of how-to videos for the web. My design challenge was to make people spend longer on the site, while watching more videos, and encouraging them to return often.

  • Created complete site design from the ground up.
  • Page Views Per Visit increased from 3.50 to 4.89.
  • Doubled Time Spent Per Visit from 0:02:41 to 0:05:29.
  • Repeat Visit Percentage increased from 3.97% to 6.21%.

JJ Kent Italian Charms


For a long time, our main business was not content production, but the creation and sale of Italian charm bracelets, a hot fad at the time. My design challenge was to increase revenue and convert more visitors to buyers.

  • Created complete site design from the ground up.
  • Increased revenue by 250%.
  • Increased conversion rate from 0.4% to 2.7%.
  • Introduced two completely new in-house charm lines that now account for 80% of total revenue and 87% of total profit.

SantaMail


SantaMail.org started out as an idea my boss had for his daughter, and quickly grew to a multi-million dollar seasonal web business. My design challenge was to increase the number of people who purchased a letter after landing on the site. I ended up rebuilding the business process as well as the actual site interface.

  • Complete site redesign including graphics, layout, order process, headers, and ads.
  • Site responsible for more than $3 million in total revenue in two years, at a profit of almost $2 million.
  • Sold over 200,000 letters from Santa Claus and spawned countless imitators.